I have chosen to design my advertisements for an environmental crisis, cruelty to animals. My first design is targeted towards males as its very clear, bold and easy to make a connection to the issue at hand. I believe men respond better to visual aids such as strong colours and typography. My second design is targeted towards the female audience who enjoy wearing fur garments. I have used a photo of Sharon stone wrapped in fox fur and using my dog 'Shiloh' the Samoyed to make it very clear to the audience where some of the fur is taken from unethically. I think cruelty to animals is a major crisis around the world and would hope these designs may help to change the audiences opinions.
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