I have chosen to base my idea of rubbish on everyday household necessities and recyclables as shown above as all of the materials used have been consumed and ready for the bin! The font i have used for the alphabet is the commonly used Helvetica and is intended to capture the younger demographic. I like the size of the font as it shows a variety of products, brands and colours.
1) Is there enough of a difference between formal and INFORMAL design? Yes each letter has a balance with a similar curve or rounded edge which is present in each letter. The letters are the same thickness and size and there is no overpowering colour scheme which dominates.
ReplyDeleteThere is a slight asymmetrical balance due to the colouring of the letters, a Z for example would be more noticeable than a T however this unbalanced structure gives the font a particular characteristic. The letters are in close proximity to create rows and they align perfectly so the picture as a whole can almost be made out.
2) Is the concept appropriate for INFORMAL? Yes because the colour balance is slightly off but this informality and randomness is what gives this font style and makes it appealing to a more younger audience.
3) Give suggestions as to how improvements can be made & how ideas can be developed further. The only suggestion I would make is to possibly use something more subtle than the red Just Jeans bag is you wanted more balance between all the letters.
4) Rate the overall aesthetic and explain why?
strength > The letters coming together to make an image full of colour and detail.
weaknesses > If you wanted more balance between colours then maybe replace the reb with something else.
opportunities > Possibly have the designs for capital fonts too for comparison.
threats > The font would appeal to informal and young designers so the informality is limiting potential audience members.