The Ugly Duckling

I have chosen my title sequence to model the classic tale of 'the ugly duckling'

Pictographic Design Brief

 Design Brief for London Pub Tour

We are an upcoming London Tourist company looking to put our stamp on the market with a cutting edge logo and map for tourists, this will help to expand our business and build a strong message of what the business is about. This industry demands excellence and precision, which I’m hoping we can build into the designs. We would like to incorporate fun into one of key messages. This logo and Pictorgraphic map will be the face of our organisation.

Target Audience

Our audience which we intend to target will be young tourists to London looking to expand there networks and see the sights and sounds of our city. We aim to become a major player in the tourism industry and continue to gain popularity within the marketplace. We want to show our audience of that we are a committed, fun and professionals.

Requirements

We want our logo to represent the core business values of;

·      Professionalism

·      Safety

·      Reliability

·      Contemporary Designs

If you could attempt to design the logo that may some how depict these values into the design that would be preferable. We do not want to have or use clip art or stock images. Some examples of logos that we like (clean and crisp) -

               

We would like the Typeface to be bold, which shows confidence in our company. Our ideas of the design will include the text format of the company name. If you could include a variety of options including potential pictures.

For the map of london which will feature in all newsagents, airports and travel shops we would like to show images of fun, drinking, historic monuments of london to be used as landmarks for the pub tour.

The images above are clear, expressive and allow for individual interpretation. We are happy for you to have a bit of freedom with this design and we can liase till we get the finished product.

Budget & Timeframe

We have a budget of $5000 to spend on the design and logo and would like to have it available by the 30^th of June 2011 when we will launch our new online showcase which will feature the new logo and updated maps of London.

Environmental Social Concious

I have chosen to design my advertisements for an environmental crisis, cruelty to animals. My first design is targeted towards males as its very clear, bold and easy to make a connection to the issue at hand. I believe men respond better to visual aids such as strong colours and typography. My second design is targeted towards the female audience who enjoy wearing fur garments. I have used a photo of Sharon stone wrapped in fox fur and using my dog 'Shiloh' the Samoyed to make it very clear to the audience where some of the fur is taken from unethically. I think cruelty to animals is a major crisis around the world and would hope these designs may help to change the audiences opinions.

heart

i have made this heart shaped picture using adobe illustrator

"A line is a dot that went for a walk"

I have used this image for "a line is a dot that went for a walk" as it shows fast movement forward with the train speeding past and the guidelines on the platform follow in its direction.

Using Photoshop and Motion

Primatte RT Video using Motion and Steps

Steps to perform this task -

Primatte RT (filters - keyring - primatte RT) drag onto video that you will be using.
Using rectangle mask, cover the video and fill with any colour.
Using circle mask, add to the video by using shift click, copy the image (alt + click), use HUD mask blend mode - subtract
To make an image move - click on inspecter (top left of page), use X for horizontal Y for vertical, click on oscillate (object will move from side to side)
export video only and h.246 format

Cd Cover - Lupe Fiasco

I enjoyed this task as i was able to use a current favourite hip-hop artist of mine, Lupe Fiasco.
I used his album title "lasers" and made my own interpretation of this meaning. I used many effects such as blur, inner and outer glow. For my front cover i used a tutorial from YouTube (http://www.youtube.com/watch?v=VynrRk6_l8U) to assist in gaining the effect.

Animation

"That's Rubbish"

I have chosen to base my idea of rubbish on everyday household necessities and recyclables as shown above as all of the materials used have been consumed and ready for the bin! The font i have used for the alphabet is the commonly used Helvetica and is intended to capture the younger demographic. I like the size of the font as it shows a variety of products, brands and colours.

Vignette - Autumn Leaf

I have used a photo of a bright autumn leaf. Using vignette and lens correction i have added grey and a reddish colour to the image while adjusting inner and drop shadows.

also added a vignette london bridge photo.

First Post

Hi everyone,

This is my first post using blogger.com

25 interesting facts about myself -

1. Studying Bachelor of Communications (PR)
2. Never used a blog
3. Worked full time for 3 years before studying
4. Live in Brighton East
5. Drive a car and have a motorbike
6. Played soccer internationally
7. Love to travel
8. I have two older sisters
9. Was born and raised in bendigo
10. My father is Scottish and mother is Australian
11. My middle name is William
12. I love Mac products
13. Is first year at VU
14. Favourite food is Japanese
15. My goal is to live overseas
16. I love youtube
17. I am currently unemployed
18. I want to learn how to use photoshop
19. I love Melbourne
20. I support Carlton in the AFL
21. I follow Chelsea in the EPL
22. I don't have one favourite type of music
23. I have two dogs named Hugo and Shiloh
24. I am a gym junkie
25. Thats about it for me :)

Enjoy!